"Buy Local. Build Timor-Leste" Marketing Campaign Odds and Ends

The team at Peace Dividend Marketplace Timor-Leste (PDM-TL) welcomes a new member into its folds as the Marketing Associate, Mr. Miguel Alves. Mr. Alves joined PDT just before Easter and has already been responsible for coordinating various activities that will be seen across Dili in the coming weeks.

Miguel Alves, PDM-TL's new Marketing Associate.

A few weeks ago, a new billboard has been erected in Metiaut, Dili, visible to all those who are traveling from the center of the city out towards Cristo Rei and Areia Branca.

The new "Buy Local. Build Timor-Leste" billboard in Metiaut.

If you're interested in learning a little more about the PDM-TL project, catch Peace Dividend Trust on the local channel TVTL. The program will feature PDT's Deputy Director Ilidio Ximenes as he introduces PDT's activities and engages in a discussion on private sector development with Mrs. Florentina Smith, Director of Industry for the Ministry of Tourism, Industry and Commerce and Eduardo Belo Soares, owner of the successful carpentry outfit Bainuaga. It will air next Monday 19 April at 6:30pm, don't miss it!

The "Buy Local. Build Timor-Leste" marketing campaign is made possible by the generous support of the Arsenault Family Foundation.

Hitting the Waves - "Buy Local. Build Timor-Leste" Takes a Nautical Turn

 "Buy Local. Build Timor-Leste" at sea.

Aside from finishing a total of 102 tiga roda, the painting crew at Creative Sablon interspersed their efforts on land with efforts at sea to deck out the boats moored in Dili Harbor. Organized by Peace Dividend Trust's Matchmaking Associate Brigida Soares, 10 boats are now finely displaying the "Buy Local. Build Timor-Leste" message on their hulls, cabins and sides. Among these boats is the fishing boat Manutasi that weekenders to Atauro will recognize as their return vessel to Dili that braves the short voyage Monday mornings.

The outside view of the cabin of the Manutasi. 

Mrs. Soares also had the opportunity to brief local media about the project, raising awareness of  the impact purchasing local goods and services in Timor-Leste has on the local economy. Televisaun Timor-Leste (TVTL) featured Mrs. Soares on Friday March 22nd, covering her activities in Dili Harbor and promoting Peace Dividend Trusts' activities in Timor-Leste. Other media outfits that spoke with Mrs. Soares were Televisaun Suara Timor-Leste (TV STL), Diario Nacional, and Radio Televisaun Timor-Leste (RTTL).

Mrs. Soares giving an interview to RTTL.

An interview at the beach with TV STL.

Another interview at the beach with Diario Nacional.

This activity was funded by The Arsenault Family Foundation.

Let the Painting Begin!

 The "Buy Local. Build Timor-Leste" stencil.

This morning marked the first day of the painting of approximately 100 tiga roda, or pushcarts, around Dili. Today, stationed in front of UNTL (Universidade Nacional Timor Lorosa'e), across from the country's Parliament, PDT's Verification Assistant Baptista da Silva was busy at work overseeing the collaboration between the painters and tiga roda vendors. As the project continues, the painting team from Creative Sablon will be visiting clusters of tiga roda across the city to paint PDT's logo and slogan on the cart's sides. This effort is aimed at increasing the awareness of the importance of spending money locally in order to promote stability and economic growth in a post-conflict country.

This activity was funded by Arsenault Family Foundation (AFF)

Rural Businesses Advocate "Buy Local, Build Timor-Leste"

You can see it painted on billboards, advertised in restaurants, lining the sides of cars, motorbikes and trolleys, and positioned in front of PDT's four offices in Baucau, Covalima, Dili and Viqueque. Now Peace Dividend Trust's "Buy Local, Build Timor-Leste" logo and slogan can even be viewed on the walls of private businesses operating in rural regions of Timor-Leste. Joining the campaign to promote local procurement, 18 businesses proudly display the message that encourages spenders in Timor-Leste to purchase locally.

 

  

Pictured above in Covalima, Loja Caracol Lda (top) and Guest House Felanna (bottom) offered wall space to feature the display. In addition to Covalima, the logo and slogan can be seen painted on the outsides of businesses in the districts of Lautem, Manatuto, Manufahi and Viqueque.

This activity was funded by Eni.

Buy Local Build Timor-Leste at Nicolau Lobato Airport - Dili, Timor-Leste